Catch us live on UiTM FBM YouTube Channel on Saturday (11 June 2022) for the Opening Ceremony and Keynote Addresses. Check the Conference Programme to find out more.

    To view the Conference Programme click HERE.

    Advances in Business Research International Conference (ABRIC 2022)

    The Faculty of Business and Management (FBM) Puncak Alam invites participants to the 4th Advances in Business Research International Conference (ABRIC 2022) with the theme “Towards Sustainable National Competitiveness: Unlocking the New Wave of the Digital Era”.

    The digital age has disrupted world economies and warranted the re-imagination of global business practices. The innovations ushered through digitization presents new opportunities to understand businesses, government and societies in search for a more equitable and sustainable future. As societies at large invent, create and use technological innovation such as big data, artificial intelligence and other digital technologies, a pressing need exists to pursue themes related to understand sustainable national competitiveness in the digital era.

    Research papers from international and local researchers, post-graduate students and practitioners are welcomed.


    - Accounting
    - Banking
    - Islamic Banking
    - Business/E-Business
    - Communication
    - Digital Business
    - Economics
    - Islamic Economics
    - Entrepreneurship
    - Small Medium Enterprise
    - Finance
    - Islamic Finance
    - Tourism and Heritage
    - Management
    - Marketing
    - Data Analytics
    - Digital Technology
    - Artificial Intelligence

    LOGO ABRIC 2022



    “Towards Sustainable National Competitiveness:Unlocking the New Wave of the Digital Era”




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