BA240 - Bachelor of Business Administration (Hons) Marketing
BA270 - Bachelor of Business in Marketing (Honours)

The programme of Bachelor of Business Administration (Hons.) Marketing offered by the Faculty of Business management, UiTM, is designed to train and expose students to the critical marketing concepts and strategies. It is to also equip them with a broad knowledge of marketing through real case studies and networking with the industries. Graduates will be able to become marketing professionals and are marketable in both the domestic and global businesses.

This programme has obtained recognition by the Chartered Institute of Marketing (UK). Graduates will only be required to take two out of ten courses required by the CIM to be awarded with the CIM Professional Post Graduate Certificate. This will open up more job opportunities for graduates to join international organizations.

Due to the well–designed programme structure, graduates will be highly demanded in marketing oriented organizations both in the government and public sectors, locally and internationally.

Program Overview

This program is accredited by the Chartered Institute of Marketing, UK (CIM). This program covers

• Understanding Consumers
• Digital marketing
• Product Management
• Marketing Research
• Marketing Communication
• Relationship Marketing
• Business Marketing
• Channels Management
• Strategic Marketing
• Global Marketing

Program Content

Year 1

Semester 1

• Co-curriculum I
• Third Language I
• Falsafah Dan Isu Semasa
• Immediate Financial Accounting and Reporting
• Business Law
• Human Resource Management
• Introduction to Operations Management
• Principles and Practices of Management

Semester 2

• Co-curriculum II
• Third Language II
• English for Critical Academic Reading
• Economics
• Financial Management
• Personal Development & Ethics
• Marketing Concepts and Practices
• End User Applications
• Elective 1

Year 2

Semester 3

• Co-curriculum III
• Third Language III
• English for Oral Presentations
• Business Analytics
• Understanding Consumer
• Marketing Communication
• Brand Management
• Elective 2

Semester 4

• Penghayatan Etika dan Peradaban II
• Principles of Entrepreneurship
• Personal Financial Management
• Services Marketing
• Channels Management
• Elective 3: Choose 1
  • Digital Workforce
  • Digital Entrepreneurship
  • Digital Marketing

Year 3

Semester 5

• English Exit Test
• Strategic Marketing
• Marketing Research
• Global Marketing
• Sales Force Management
• Responsible Marketing
• Elective 4

Semester 6

• Internship

Career Prospect

Executive and middle level management positions in industries related to

• Marketing & Sales
• Advertising & Promotions
• Public Relations
• Research & Consultancy

Program Availability

This program is offered at UiTM Perlis, Kedah, Selangor, Melaka, Johor, Kelantan, Sabah & Sarawak

Course Coordinator:
NANI ILYANA SHAFIE
Department of Entrepreneurship and Marketing Studies
nani.ilyana@uitm.edu.my 
+603-3258 7021