Oxford Revision Series: Consumer Behaviour

Oxford Revision Series: Consumer Behaviour

ISBN 9789834713836 OXFORD FAJAR

Authors: Assoc. Prof. Dr. Lennora Putit, Kenny Teoh and Dr. Amily Fikry @ Aziz

Consumer Behaviour is specially written for diploma-and degree-level business students at the local tertiary institutions, especially students majoring in marketing. Spanning twelve chapters, this book presents the fundamental concepts of consumer behaviour in an easy-to-understand and accessible manner. Each chapter is aslo accompanied by comprehensive discussions on how the concepts are applied in real-world situations. In addition the text is enriched with examples from Malaysian scenarios to improve the understanding of how consumer behaviour is applied in local settings.

 

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