Oxford Revision Series: Retailing

Oxford Revision Series: Retailing

ISBN 9789834719999 OXFORD FAJAR

Authors: Assoc. Prof. Dr. Lennora Putit, Nur Shahrulliza Muhammad and Zarith Delaila Abd Aziz

This book is tailored for students at local higher learning institutions majoring in retailing studies. The text is presented in a simple yet engaging manner, with the aim of assisting students in grasping the fundamentals of retailing. Spanning 14 chapters, the book covers key topics in retailing such as retailers and understanding retail customers, retail competition, market selection and retail location, retail merchandising, pricing and promotion, store layout and design, ethical behaviour, managing retail employees and building a career in retailing.

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