Profile
     
1. Phone +603-3258 5074
     
2. Email This email address is being protected from spambots. You need JavaScript enabled to view it.
     
3. Room No. Wing B, Institute of Business Excellence
     
4. Academic Position Senior Lecturer
     
5. Qualification and Granting Institution Ph.D (Marketing), UiTM
     
6. Current Academic Responsibilities Head, Center for Retail Excellence, IBE
     
7. Area of Interest Branding, Customer Experience, Value Co-Creation, Customer Voice, Retailing, Customer Relationship, Rasch Measurement Model
     
8. Publications

1. Google Scholar

2. PRISMa

3. ResearchGate

4. UiTM - Pure Elsevier

5. Academia

6. SCOPUS