No.   Name of Project Leader   Name of the Project   Abstract
1.   Jalilah Ahmad   Proposing Cofe Matrix As Competency Model For Role Of Exhibitions And Conventions Professionals   Recent years are seeing the massive growth of the MICE sector all over the world. Malaysia’s MICE industry attracted a total of 111,298 delegates to 153 events that had generated RM1.035bil in 2016.  The next agenda is high yield ‘customer designed’ events that tackle the senses - enduring and memorable.   The ecosystem has been upgraded and ready to welcome participants with the new addition of its MICE venue; a mammoth structure said to be the largest in South-East Asia.  Come year 2020, the MICE industry is expected to net RM3.9bil in tourism money.  Meaningful events are gaining traction.  They are generally experiences that seduces the minds and the hearts; the result of interactions between the environments, biology, relationships and culture of the participants.  These can be very tricky as participants’ social behavior can be unconventional due to their diverse functionality, linguistics and culture. “Customer designed” events may elicit novel demands that necessitates mental and social flexibility.  Objective: This study was conducted to identify gaps in the role competencies of events professionals in the convention and exhibition industry. Result: Using Lucia & Lepsinger’s six-step competency model development, the study was able to draw four competency domains - communication, operational, entrepreneurship and personal characteristics.  These were further tested on 97 respondents, and what had emerged were four new clusters. The preliminary model was developed from qualitative data collected via focus group interviews while quantitative data were gathered via online questionnaires using google form.  Results show that the observed variables can be explained largely by four clusters of competencies namely thinking, knowledge, ability and personality.
2.   Norshima Humaidi (Dr.)   Occupational Safety And Health Administration Compliance Behaviour: New Development Of Health Belief Model   This study was aimed to investigate the moderator role of Self-Efficacy (SE) in Occupational Safety and Health Information Security Policies compliance behavior among health professionals using Extension of Health Belief Model (E-HBM). Self-Efficacy of an individual reflects an employee behavior especially in attaining the organization performance. This reflects from an investigating by using questionnaire as method of this study. Thus, it reveals that there are significant relationships between Management Support and Health Belief Model constructs (perceived benefits, perceived severity, and perceived susceptibility) for both High SE and Low SE groups. Statistical differences were noted for the relationship between constructs in Health Belief Model (perceived severity and perceived susceptibility) and user’s compliance behavior in both groups; with stronger relationship for High SE users compared to Low SE. Meanwhile, perceived barrier was found to significantly influence Low SE to comply with HIS security policies compare to High SE. Additionally, 18 participants were also interviewed to explore more about the issue. The qualitative findings found that the participants were concerned with management support whereby they should take the implementation of the policy seriously. In term of their ability towards using security tools, majority of them are depending on technical staff to assist them. It is was believed that the findings will provide better guidelines to fellow researchers and policy makers in improving occupational safety and health information security policies behavior among health professionals in hospitals, particularly those with difference capabilities.




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