BA233 - Bachelor of Business Administration (Hons) Entrepreneurship
BA263 - Bachelor of Business in Entrepreneuship (Honours)
Entrepreneurship involves the prescience and willingness to assume risk, identifying business opportunities and using innovation to create value and wealth for all involved. A strong demand for those with entrepreneurial skills exists within the corporate sector and among innovative and fast-growing organizations. A bachelor degree program in entrepreneurship offers students to identify and evaluate a viable business opportunities, secure market resources and mobilize personnel. Upon completion of the program, students can develop skills that could enable them to start a small business or develop an existing business; become a business consultant or enter into managerial-level employment.
Among the entrepreneurship courses offered are New Venture Creation, Franchise Management, e-Commerce, Small Business Management, Business Planning, Strategic Marketing Management, and Innovation Management. Since this programme emphasizes skills in entrepreneurship, the students are also trained in information technology, presentation skills, human resource management, and they are required to undergo practicum in related organizations, especially the small and medium sized enterprises (SMEs).
Graduates of the Bachelor of Business Administration (Hons.) Entrepreneurship can find careers in the areas of business management, business analysis, business consultants and as an owner-manager of their own business.
Program Overview
This program covers
- New Venture Creation
- Franchise Management
- Managerial Economics
- Digital marketing
- Small Business Management
- Corporate Entrepreneurship
- Business Planning
- Innovation & Technology Management
- Entrepreneurship Workshop
Program Content
Year 1
Semester 1
- Co-curriculum I
- Third Language I
- English for Critical Academic Reading
- Intermediate Financial Accounting & Reporting
- Business Law
- Information Technology in Business
- Economics
- Principles & Practice of Management
Semester 2
- Co-curriculum II
- Third Language II
- Falsafah Dan Isu Semasa
- Financial Management
- Principles & Practice of Marketing
- Introduction to Operations Management
- Human Resource Management
Year 2
Semester 3
- Co-curriculum III
- Third Language Level III
- English for Oral Presentations
- Quantitative Business Analysis
- Personal Development & Ethics
- Principles of Entrepreneurship
- New Venture Creation
- Franchise Management
- Entrepreneurship Workshop I
Semester 4
- English for Professional Interaction
- Penghayatan Etika Dan Peradaban II
- Managerial Economics
- Personal Financial Planning
- Research Methods
- Digital Marketing
- Small Business Management
- Entrepreneurship Workshop 2
Year 3
Semester 5
- English Exit Test
- Strategic Management
- Strategic Marketing
- Corporate Entrepreneurship
- Business Planning
- Innovation & Technology Management
- Entrepreneurship Workshop 3
Semester 6
- Industrial Training
- Industrial Training Project Paper
Career Prospect
Executive and middle level management positions in industries related to
- Entrepreneurship
- Business Management & Analysis
- Research & Consultancy
- International Business
Program Availability
This program is offered at UiTM Selangor
Course Coordinator:
NORFAZLINA GHAZALI
Department of Entrepreneurship and Marketing Studies
norfazlina4843@uitm.edu.my
+603-3258 7022
