Universiti Teknologi MARA offers a Bachelor’s degree in Event Management through the Faculty of Business Management. It is a three-year programme, designed to introduce students to the event management field. The programme aims to develop skills and knowledge related to the management of various kinds of event both in local and international context. Presently no specific undergraduate programme exists in Malaysia for those who wish to become managers in this existing dynamic industry.

The curriculum of this programme is designed to meet the current needs of industry and prepare graduates for a successful career in event management. Some relevant courses encompass that of event management modules, administrative management fundamentals, computer and information technology, communications and third language.

Employment opportunities are available in the public and private sector, and range from event managers, event executives to event coordinators. The degree equips graduates for career [progression to senior levels particularly within this dynamic industry. Graduate also have the opinion to set up their own event management business.

This program covers

• Event Conceptualization & Planning
• Event Documentation
• Event Leadership Development
• Event Staging & Production
• Event Public Relations & Protocol
• Multimedia for event Management
• Project Management
• Event Risk Management
• Legal Issues for Event Professionals
• Event Marketing & Promotion

Syllabus
YEAR 1
Semester 1
Co-curriculum I
Fundamental Financial Accounting and Reporting
Principles and Practice of Management
Financial Management
Principles and Practice of Marketing
Business Law

Semester 2
Co-curriculum II
Philosophy and Current Issues
English for Business Communication
Business Application Essentials
Arabic for Business Communication I
Fundamentals  of Event Management
Event Planning and Budgeting

Short Semester 1
Business Process Management
Economics
Principles of Human Resource Management

YEAR 2
Semester 3
Co-curriculum III

Values and Civilization II
Arabic for Business Communication II
Business Event and Technology
Human Resource Development
Event Design and Production

Semester 4
Business Analytics
Event Marketing and Sponsorship
Digital Marketing
Event Risk Management and Legal Compliance
Event Public Relations and Protocol

Short Semester 2
Principles of Entrepreneurship
Personal Financial Planning
Stress and Well Being

YEAR 3
Semester 5
English Exit Test
Research Methodology
Concepts and Applications of Strategic Management
Issues in Event Management
Special Event Organization
Event Resource Management

Semester 6
Practical Training

 

Executive and middle level management positions in industries related to

• Hospitality & Event Management
• Sports & Tourism
• Charity & Volunteerism
• Entertainment
• Research & Consultancy

This program is offered at UiTM Selangor.

Course Coordinator:
MOHD ZULKIFLI ABDULLAH (ASSOC. PROF. DR.)
Department of International Business and Management Studies
m_zulkifli@uitm.edu.my 
+603-3258 7015