BA245 - Bachelor of Business Administration (Hons) Retail Management
BA275 - Bachelor of Business in Retail Management (Honours)

Modern retailers require advanced skills and knowledge to make strategic decisions. The Bachelor of Business Administration (Hons) Retail Management offered by the Faculty of Business Management, UiTM, is a three-year programme encompasses a broad set of retailing subjects to prepare interested students to become successful employees in a retail company or owners of a retail business.

Students enrolled into the programme are provided with a conducive learning environment in which they are expected to work in groups, conduct workshops, plan for field trips, meet current retailers and operate BIZMART – a retail simulation store cum training centre specially designed for this programme.

To cap off their learning experience, students are required to display their final works in visual merchandising at selected shopping complexes and undergo retail practicum at leading international retail outlets like Metrojaya, Tesco, Jusco, Parkson, Habib Jewel and Carrefour in the final year. Challenging and exciting positions such as merchandisers, procurement executives, store executives and supply chain executives await enterprising graduates.

Program Educational Objectives (PEO)
Within a few years upon successfully completing the program, our graduates (are) will be...

PEO 1: Retail Managers or Practitioners who apply in-depth and comprehensive theoretical knowledge and practical competencies with cognitive skills in business. (PLO1, PLO2, PLO3)

PEO 2: Retail Managers or Practitioners who demonstrate teamwork, leadership, interpersonal, communication, creativity, and innovation skills. (PLO 4, PLO 5, PLO 8)

PEO: Retail Managers or Practitioners who use a broad range of digital applications and analytical techniques with numeracy skills for business functions. (PLO 6, PLO 7)

PEO 4: Retail Managers or Practitioners who demonstrate learning and self-improvement commitment for continuous development. (PLO 9)

PEO 5: Retail Managers or Practitioners who perform comprehensive managerial and entrepreneurial skills effectively with ethics and professionalism in different organisations. (PLO 10 & PLO 11)

Program Overview
This program covers

• Concepts & Practice of Retailing
• Understanding Shoppers
• Supply Chain Management
• Retail Merchandising
• Retail Operations & Technology
• Retail Financial Decision Making
• Retail Entrepreneurship
• Current Issues in Retailing
• Visual Merchandising
• Customer Relation Management

Program Content

Year 1
Semester 1

• Co-curriculum I
• Third Language I
• Falsafah Dan Isu Semasa
• Immediate Financial Accounting and Reporting
• Business Law
• End User Applications
• Principles and Practice of Marketing
• Principles and Practices of Management

Semester 2

• Co-curriculum II
• Third Language II
• English for Critical Academic Reading
• Economics
• Financial Management
• Introduction to Human Resource Management
• Introduction to Operations Management
• Concepts and Practice of Retailing

Year 2
Semester 3

• Co-curriculum III
• Third Language III
• English for Oral Presentations
• Personal Financial Planning
• Retail Merchandising
• Understanding Shoppers
• Retailing and Customer Service Practices
• Elective 1

Semester 4

• Penghayatan Etika dan Peradaban II
• Economics for Business and Management
• Business Analytics
• Retail Operations and Technology
• Supply Chain Management
• Retail Financial Decision Making
• Elective 2: Choose 1
  • Digital Workforce
  • Digital Entrepreneurship
  • Digital Marketing

Year 3
Semester 5

• English Exit Test
• Strategic Management
• Research Methods
• Entrepreneurship in Retailing
• Visual Merchandising
• Elective 3
• Elective 4

Semester 6

• Internship

Career Prospect
Executive and middle level management positions in industries related to

• Merchandising
• Procurement
• Marketing & Sales
• Logistics & Supply Chain
• Retail Design
• Research & Consultancy

Program Availability
This program is offered at UiTM Selangor

Program Coordinator:
NANI ILYANA SHAFIE
Department of Entrepreneurship and Marketing Studies
nani.ilyana@uitm.edu.my 
+603-3258 7021