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Oxford Revision Series: Consumer Behaviour

ISBN 9789834713836 OXFORD FAJAR

Authors: Assoc. Prof. Dr. Lennora Putit, Kenny Teoh and Dr. Amily Fikry @ Aziz

Consumer Behaviour is specially written for diploma-and degree-level business students at the local tertiary institutions, especially students majoring in marketing. Spanning twelve chapters, this book presents the fundamental concepts of consumer behaviour in an easy-to-understand and accessible manner. Each chapter is aslo accompanied by comprehensive discussions on how the concepts are applied in real-world situations. In addition the text is enriched with examples from Malaysian scenarios to improve the understanding of how consumer behaviour is applied in local settings.

 

Graduates                     Students                     Staff             Programmes             Campuses
912,239                     185,400                     18,347             526             35
                                                                         
SOURCE: UNIVERSITY TRANSFORMATION DIVISION

 

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